Book Name: Left Brain, Right Stuff
Writer: Phil Rosenzweig
Left Brain, Right Stuff takes up where other books about decision making leave off.
For many routine choices, from shopping to investing, we can make good decisions simply by
avoiding common errors, such as searching only for confirming information or avoiding the
hindsight bias. But as Phil Rosenzweig shows, for many of the most important, more complex
situations we face — in business, sports, politics, and more — a different way
of thinking is required. Leaders must possess the ability to shape opinions, inspire followers,
manage risk, and outmaneuver and outperform rivals.
Making winning decisions calls for a combination of skills: clear analysis
and calculation — the left brain — as well as the willingness to push boundaries
and take bold action — right stuff. Of course, leaders need to understand
the dynamics of competition, to anticipate rival moves, to draw on the
power of statistical analysis, and to be aware of common decision errors — all features
of left-brain thinking.
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